Advertising
Driven by Knowledge.
Advertising law focus on aspects as diverse as the negotiation of advertising contracts, the content and form of dissemination of advertising messages, direct marketing, trade restrictive practices, the regulation of advertising according to the medium and the object, or the mechanisms for the protection and resolution of disputes.
SÉRVULO’s integrated support service in Advertising is especially designed to assist all entities that, within the scope of the promotion of products and services in Portugal, wish to ensure compliance with the rules governing advertising activities, both in the design and dissemination of advertising messages, and in the prevention and resolution of disputes arising therefrom.
Advertising law consists of a set of rules governing the advertising activity, which cut across various branches of law and sectors of activity, focusing on aspects as diverse as the negotiation of advertising contracts, the content and form of dissemination of advertising messages, direct marketing, trade restrictive practices, the regulation of advertising according to the medium and the object, or the mechanisms for the protection and resolution of disputes.
SÉRVULO’s team responsible for the legal support service on advertising matters includes Ana Rita Painho in the area of Technologies, Media and Telecommunications, Miguel Gorjão-Henriques and Francisco Marques Azevedo in the area of European and Competition Law, and Verónica Fernández in the area of Financial Law.