Trademarks and Copyright 2025: Portugal

BOOKS AND ACADEMIC ARTICLES 2025 in Chambers Global Practice Guide

SÉRVULO signs the chapters on Portugal in the Trademarks and Copyright 2025 GPG, published by Chambers, contributing with two specialized analyses on the protection of trademarks and copyright. 

In the Law and Practice chapter, SÉRVULO’s Intellectual Property team provides a detailed overview of the legal framework applicable in Portugal, addressing ownership and transfer of rights, as well as the mechanisms for protection and dispute resolution. 

In the Trends and Developments chapter, the main developments shaping the current intellectual property landscape are examined, including the impact of artificial intelligence on trademark monitoring and protection, the growing importance of non-traditional trademarks, and the adaptation of branding strategies to the new demands of the digital market and sustainability. 

The increasing sophistication of legal protection mechanisms and the reinforcement of measures against infringements reflect not only the evolution of the market but also the need for a strategic and innovative approach to intellectual property management. 

The chapters feature contributions from Ana Rita Paínho, Mariana Costa Pinto and Leonor Ruano Silveira.